What we actually teach

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Why we started teaching audits

Fynovarenti began in 2016 when three SEO consultants realized they were spending more time fixing preventable problems than doing actual optimization work. Sites with duplicate content, broken canonicals, crawl budget waste, JavaScript rendering issues that blocked indexing. The same problems kept showing up because most people simply didn't know what to look for during an audit.

We initially ran workshops for agencies in Canberra, teaching their teams how to identify technical issues before they become ranking problems. Those sessions turned into structured courses, and by 2020 we had formalized our approach into a complete training program. The focus has always been on practical diagnosis rather than theory. Participants learn to spot issues that actually matter and present findings in a way that gets action from development teams.

Our approach emphasizes systematic evaluation over random checks. Every audit follows a logical sequence that ensures nothing gets missed, from server configuration through content analysis to mobile implementation.

We still work with local businesses and agencies throughout the Australian Capital Territory, which keeps our training grounded in real site conditions. The technical landscape changes constantly, but the fundamentals of thorough evaluation remain consistent. Our courses reflect what currently works, not outdated practices or vendor-specific solutions.

What makes our training different

We skip the generic checklists and focus on teaching you how to identify problems that actually affect performance. Every technique is explained with reasoning, not just procedure.

Real diagnostic work

You work through actual problem sites during training. We provide access to flawed websites with documented issues, and you learn to identify them using the same tools professionals use. No simulations, no theoretical examples.

Technical depth

We cover server headers, redirect chains, JavaScript rendering, structured data implementation, crawl efficiency, and indexation control. You learn not just what to check, but why each element matters for search visibility and how to explain findings to developers.

Report construction

Technical findings mean nothing if you can't communicate them effectively. We teach you how to structure audit reports that prioritize issues by impact, explain problems clearly to non-technical stakeholders, and provide specific implementation steps rather than vague recommendations.

Lead Instructor Since 2016

Mireia Oakley

Technical SEO Specialist

Mireia has conducted over 200 site audits across e-commerce, publishing, and enterprise platforms. She spent five years as technical lead for a digital agency in Sydney before relocating to Canberra and co-founding Fynovarenti. Her background includes frontend development, which gives her a practical understanding of implementation constraints that most SEO consultants lack.

She's particularly focused on JavaScript framework implications for search, having worked extensively with React, Vue, and Angular implementations. Her audit methodology emphasizes realistic prioritization based on actual development capacity rather than idealized recommendations that never get implemented.

Mireia develops all course materials and teaches the majority of sessions. She updates content quarterly to reflect changes in how search engines handle technical elements and shifts in best practices. Her teaching style is direct and focused on transferable skills rather than memorized procedures.

240+ Audits Completed

180+ Students Trained

9 years Industry Experience